Philanthropy and persuasion form a powerful combination. Your story attracts donors, and your innovation keeps them. Are you telling that story well, in every piece you produce?
Positioning
Good copy inspires. We think beyond the ordinary, to spaces and causes that reflect the best of ourselves.
“You’re amazing and a life saver! Thank you, Rick!”
Stephanie C, digital marketing CEO, San Francisco, CA
Framing
Good copy captivates. It hits the reader straight in the heart, tells them stories they’ve never heard, and persuades them to partner with you.
Your cause is unique and vital, meeting needs that would otherwise go unmet. You live and breathe it. Your partners believe in it. The beauty of that cause needs to be given full voice.
Targeting
Is your communication — your direct mail package, grant proposal, email campaign, case statement — going to the right people?
“You are one of the most reliable, productive, nice, smart, honest and liberal-hearted people I know. You do your job, but I know that God sees your work in partnership with the poor. Thanks, Rick for all you have done!”
Connie F, VP of Strategic Partnerships, Baltimore, MD
Persuading
Good copy is strong. It works as hard as your program directors, caregivers, volunteers and supporters.
“As I read your draft last night, it brought tears to my eyes. This is a wonderful proposal! I was privileged to meet some of the farmers a few weeks ago on a trip to Rwanda, so your words are a strong reminder of these wonderful hardworking people.”
Barbara S, international relief and development fundraiser
Stewarding
Good copy unites. The right word resonates with donors, staff, clients and the community.
I’ve been privileged to tell the stories of leading non-profit and political organizations for the past 30+ years. Every organization is unique – the history, mission, values, and programs of each organization combine to tell a story of people coming together to address particular problems in heroic and inspiring ways.
My job is to dig for those compelling narratives and put them front and center in your communications. Your story deserves that.
Copyright © Rick Middleton 2023